Tuesday, 03 November 2009
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New Pictures Coming!
I've hired a photographer that is an expert in lighting to take about 40 new photos for our website. I've never been that happy with our pictures to begin with but every year or so I try and come up with a different way of taking pictures or hire a new photographer or buy new accessories.
We have gotten better over the years but most of the comments we get from customers are "your pictures look terrible, we were so surprised how nice the piece was when we got it." After hearing that a few times, I just start to feel embarrassed that we are doing a lousy job representing our own furniture line. After all, a large part of our business is selling online and what my partner and I always said is that we have to ship an incredible product at an incredible price or everyone is going to ship the product back to you if they think they got junk. So essentially what we have been doing is selling an awesome product with the best quality through lousy pictures and lousy descriptions. I'm going to fix that this year.
If you didn't know, and if we didn't explain it to you well before, there are not that many large manufacturers of furniture in the world. There are even less people that do new designs. The factories we buy from (we are a pretty decent sized business) also supply companies like Crate and Barrel and West Elm so we really piggy back on the great quality that they demand. We just follow along in their footsteps.
On a personal level, I'm hoping our Home Theater Seating pictures turn out great. We have what I feel is the best quality product but we haven't been able to really make that clear to you, our customers. I promise to make it better.
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